The Normal Brand

The Normal Brand family of 13 rented a house in Michigan last summer, and for the trip, their mom got hoodies made with this print. Instagrams were taken etc and people seemed to really like the look. So they made it for this season.

• Terry Fabric
• 100% Cotton
• Garment dyed 
• Enzyme with softener wash
• Canvas Labels
• Large front graphic print
• Kangaroo Pocket
• Rib at Sleeve cuffs and bottom band
• Jersey lining on inside of hood

New performance fabric, lightweight and sweat wicking, with crossed back seams to give you a performance fit with a stealthy pop of color under the front placket.

• Performance Fabric
• 88% Polyester / 12% Spandex
• Engraved Buttons
• Reflective Heat Transfer main label
• Heat transfer bear on back neck
• Contrast color on button placket
• Wicking and anti microbial wash

A classic dress you can wear to work, to the park, on a date, or just to run errands. Obviously versatility is important to us.

• 100% Rayon Woven Crepe
• Ties on sleeves
• Metal Bar branding
• Wrap around with left side tie
• Metal Coin at ends of waist tie

For our guys who wish they could dress Puremeso up just a little bit more than usual... your wish has been granted.

• Jersey Cotton fabric
• 58% Cotton / 39% Polyester / 3% Spandex
• Garment wash with silicone finish to prevent pilling
• Bear embroidery
• Engraved buttons
• Printed main label
• Double Barrel Cuff

Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these shorts can do both! 9" inseam to give you room to move and an extra drawstring on the inside to make sure they're secure enough for a cannon ball.

• 88% Polyester / 12% Spandex Shell
• Mesh pocket bags
• Round drawstring with anti-metal ends
• Bear Engraved Buttons
• Tear away care label
• Hidden coil zipper pockets
• Bear embroidery
• 9" inseam

Stripes across the chest are the only thing about this polo that fade into the background. Standout with our new lightweight and sweat wicking performance fabric that is so comfortable you won't even notice its on.

• Performance Fabric
• 88% Polyester / 12% Spandex
• Engraved Buttons
• Heat Transfer main label
• Print on front chest
• Reflective tape at center back
• Wicking and anti microbial wash

Soft jersey blend t-shirt with pre-worn in graphics so it feels like you've had it for years.

• Single Jersey Heather
• 60% Cotton / 40% Polyester
• Single Dyed
• Printed main label
• Screen printed graphics

The Normal trunk is back in stripes. Pops of color on the logo and trim make this the perfect trunk for the summer.

• 100% Polyester
• Full Polyester mesh liner
• Velcro back pocket
• Elastic Waistband
• Drawstring with plastic aglets
• Tear away care label
• Bear embroidery
• 7" inseam

The chicest shirt for the season. A shirt so universal, you might catch yourself wearing a few time a week.

Models shown are wearing a size Small.

This is the only trunk you need this summer. Skimming right above the knee with a drawstring waistband ensures the perfect fit.

• Hybrid 88% Polyester / 12% Spandex Shell
• Mesh pocket bags
• Self fabric stripes on sides
• Drawstring and velcro front closure
• Round drawstring with plastic aglets
• Tear away care label
• Back pocket zipper opening
• Bear embroidery
• 9" inseam

Hamlin Jersey fabric is a cotton/poly blend that gets better with age. It's the definition of a better basic and each season's iteration makes the feel softer.

• Jersey knit
• 60% Cotton 40% Polyester
• Heavy silicone wash to make it extra soft
• Screen printed label
• Normal Canvas Bite Label 

100% cotton and vintage washed, this is your perfect Spring polo. It’s a classic style made in our most breathable and easy care slub cotton so expect this to go straight from your dryer to your back flawlessly.

• Slub jersey
• 100% Cotton
• Garment dyed
• Damask woven labels
• Heat transfer main label 

Soft jersey blend t-shirt with pre-worn in graphics so it feels like you've had it for years.

• Single Jersey Heather
• 60% Cotton / 40% Polyester
• Single Dyed
• Printed main label
• Screen printed graphics

These shirts are woven out of jaspe yarns which give each style a unique color effect, resulting in a great vintage look made out of classic spring colors.

• Lightweight Jaspe Twill
• 100% Cotton
• Silicone Softener Wash
• Signature neck tape
• Engraved buttons
• Damask woven labels
• Silicone Wash + Softener
• Double Barrel Cuffs

This summer-favorite maxi dress features the refined and subtle details that the Normal Brand is known for. Possibly the easiest piece ever to style and be on your way.

• 100% Rayon Woven Crepe
• Metal Bar branding
• Elastic Waistband
• Adjustable Straps
• Slit up from of dress
• Tie at waistband with metal coins at ends

This shirt is constructed from a slubbed fabric giving it a rugged, durable, yet lightweight feel.

• Lightweight Slub Twill
• 100% Cotton
• Signature neck tape
• Engraved buttons
• Damask woven labels
• Heavy Garment Wash

Your comfortable, everyday polo, in lightweight jersey Puremeso, perfect for anything from lunch with the guys to a day out on the links.

• Jersey Cotton fabric
• 58% Cotton / 39% Polyester / 3% Spandex
• Garment wash with silicone finish to prevent pilling
• Bear embroidery
• Engraved buttons
• Printed main label

• 6 panel
• Dad cap fit
• Canvas fabric
• Unstructured direct flat embroidery
• Adjustable velcro closure
• Pre-curved visor

With the paper-bag waist and a self fabric belt, these shorts are super flattering with just the right amount of feminine touches. These will become your everyday staple.

• 100% Cotton Utility Herringbone
• Garment Dyed with an Enzyme Softener Wash
• Paperbag waist
• Elastic at back of waistband
• Self fabric belt
• Metal zipper fly closure
• Hook an button closure
• Orange Bartack branding

Your go-to vintage wash tank dress. Featuring cool details like the 2-snap mini placket and back slit, you won't want to wear anything else this season. Pair with white sneakers and our trucker jacket and you're out the door chic.

• 100% Cotton Heritage Rib 
• Ring snap henley placket
• Metal Bar branding
• Garment pigment dyed
• Enzyme Softener Wash

High-neck cut tank top with overlapping angular back pieces for a dynamic multi-wear fit. Tie it up with your favorite TNB leggings to enjoy a more fitted look with a keyhole back opening or leave it down for a relaxed fit and super subtle open back effect.

• Jersey Cotton fabric
• 57% Cotton 38% Polyester 5% Spandex
• Bear embroidery
• Printed main label
• Knotted crossover back 

A new seasonless cornerstone for your closet. The Normal Brand Button Front Cami offers a flattering drapey cut that compliments any body. Pair it with our denim for the perfect amount of sexy or even layer her up with a jacket or cardi on a summer night out.

• 47% Cotton / 46% Modal / 5% Spandex
• Features overlapping petal back style and double raw edge hems
• Distressed bear logo placed at left chest and No Vowels Normal subtly placed at side back hem
• Made in USA

This shirt is constructed from a slub fabric giving it a rugged, durable, yet lightweight feel. Oversized through the body and tapered through the sleeve, the ultimate boyfriend shirt.

• Lightweight Slub Twill
• 100% Cotton
• Signature neck tape
• Engraved buttons
• Damask woven labels
• Heavy Garment Wash
• Double barrel Cuffs
• Oversized through body, tapered through sleeve