Privacy Policy

Last updated: September 20, 2026

Binghamton Health Campaign, Inc. (“BHC,” “we,” “us,” or “our”) operates and supports a network of retail brands, events, teams, programs, and related operations.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our websites, shop online or in one of our stores, register for an event or program, join a team or loyalty program, communicate with us, or otherwise interact with businesses and programs within our network.

Our Affiliated Network

Binghamton Health Campaign, Inc. operates, manages, supports, or is affiliated with a number of brands, events, teams, programs, and related operations.

These include, but are not limited to:

• Confluence Running
• Confluence Running Events
• Confluence Elite Racing Team
• Parade Day Mile
• Carousel 5K
• 1812 Challenge
• Sunset Runway 5K
• Ruthie’s Run
• Lake Placid Running & Triathlon Company

Additional brands, events, races, teams, programs, stores, and related operations may be added to or removed from this network over time.

For purposes of this Privacy Policy, we may refer to these collectively as the “BHC Network.”

Information We Collect

Depending on how you interact with us, we may collect information including:

• Name
• Email address
• Telephone number
• Mailing, billing, and shipping addresses
• Account information
• Order and purchase history
• Product preferences
• Loyalty-program information
• Event registrations and participation information
• Team or program participation information
• Returns and exchanges
• Customer-service communications
• Marketing and communication preferences
• Records of consent to receive email, text-message, telephone, or other communications
• Information you voluntarily provide through forms, surveys, registrations, contests, or other interactions

When you make a purchase, payment information may be processed by Shopify, payment processors, banks, digital-wallet providers, or other payment services involved in completing the transaction.

When you use our websites or digital services, we and our service providers may automatically collect information such as IP address, browser and device information, cookie identifiers, pages viewed, referring pages, interactions with the website, and similar technical and usage information.

Information Collected Through Different BHC Brands and Programs

Information provided to one part of the BHC Network may become part of a shared customer, participant, or contact record maintained within the BHC Network.

For example, a customer may interact with Confluence Running, register for a Confluence Running Events race, participate in the Confluence Elite Racing Team, or provide contact information through one of our individual event websites or forms.

Where permitted by law and consistent with the consent or notice provided when the information was collected, we may associate those interactions with the same individual and use that information throughout the BHC Network.

This allows us to provide more consistent customer service, maintain accurate records, manage registrations and programs, understand participation across our organization, and communicate relevant information about our brands, events, products, programs, and services.

How We Use Information

We may use personal information to:

• Process and fulfill purchases
• Provide shipping and store pickup
• Manage returns, refunds, and exchanges
• Provide customer service
• Maintain customer and loyalty accounts
• Manage race, event, program, and team registrations
• Administer participation in events and programs
• Communicate important information about an order, event, registration, program, or account
• Recommend relevant products, events, programs, or services
• Maintain records of customer and participant interactions
• Prevent fraud and misuse
• Maintain the security and functionality of our systems
• Analyze and improve our stores, websites, products, events, services, and marketing
• Measure participation and engagement across the BHC Network
• Comply with legal and regulatory obligations
• Send marketing, promotional, educational, race, event, and community communications when permitted by law and consistent with your communication preferences

Sharing Within the BHC Network

We may share personal information within the BHC Network for legitimate business and operational purposes.

This may include sharing:

• Contact information
• Customer or participant records
• Purchase history
• Event registration history
• Loyalty information
• Communication preferences
• Marketing preferences
• Records showing when and how consent was provided
• Customer-service history
• Information necessary to administer an event, race, team, program, or retail relationship

For example, contact information collected through Confluence Running may be available to Confluence Running Events when appropriate, and information collected through an event such as the Parade Day Mile, Carousel 5K, 1812 Challenge, or Sunset Runway 5K may be maintained within the broader BHC customer and participant network.

Likewise, information collected through Ruthie’s Run or Lake Placid Running & Triathlon Company may be used within the BHC Network where permitted by law and consistent with the applicable notice and consent.

Sharing information within the BHC Network is not treated by us as selling personal information to an unrelated company.

Consent and Communication Preferences

We may maintain records showing whether and how an individual consented to receive communications.

Depending on the consent presented when information was collected, that consent may apply to communications from one specific brand, event, or program, or it may apply more broadly to the BHC Network.

Where a customer or participant has provided consent covering the BHC Network, we may use that contact information to communicate about relevant products, races, events, programs, stores, teams, services, educational content, and community activities offered through the network.

Where consent was limited to a particular brand, program, communication channel, or purpose, we will use that information in accordance with those limitations and applicable law.

Email Marketing

If you subscribe to marketing emails, register for participating programs, join a loyalty program, or otherwise provide applicable consent, we may send promotional, educational, event, or customer-related email communications.

You may unsubscribe from marketing emails by using the unsubscribe link provided in the message.

Unsubscribing from marketing email does not prevent us from sending transactional or service communications that are necessary to fulfill an order, administer a registration, respond to a request, or manage an existing customer relationship.

Text Messaging

When you expressly provide consent to receive text messages, we may send messages consistent with the consent you provided.

Text-message consent is maintained in accordance with applicable law and the terms presented when you enroll.

Consent to receive marketing text messages is not a condition of purchase unless expressly permitted by applicable law.

You may opt out of marketing text messages by following the instructions included in the message, such as replying STOP when applicable.

We do not provide SMS opt-in information or SMS consent records to unaffiliated third parties for their own independent marketing purposes.

Service providers that help us operate our messaging programs may receive information as necessary to perform those services on our behalf.

Telephone and Postal Communications

When permitted by law and consistent with the information or consent provided, we may also communicate by telephone or postal mail regarding products, events, programs, services, registrations, customer service, or other activities within the BHC Network.

How We Receive Information

We may receive personal information:

• Directly from you
• Through purchases made online or in our stores
• Through event and race registrations
• Through loyalty programs
• Through contact forms
• Through team and program registrations
• Through surveys and contests
• Automatically through websites, apps, cookies, and devices
• From Shopify and other technology providers
• From registration, timing, ticketing, or event-management platforms used to administer our programs
• From social-media and advertising platforms when you interact with our content
• From other members of the BHC Network
• From other sources where permitted by law

Service Providers and Other Disclosures

We may disclose personal information to service providers when reasonably necessary to operate our business.

These may include:

• Shopify
• Payment processors
• Banks and financial-service providers
• Shipping carriers
• Fulfillment providers
• Returns and exchange providers
• Shipping-protection providers
• Race-registration and event-management platforms
• Timing and event-service providers
• Customer-service platforms
• Loyalty providers
• Email providers
• Text-messaging providers
• Marketing platforms
• Advertising services
• Analytics providers
• Fraud-prevention services
• Website and technology providers
• Professional advisers
• Contractors performing services on our behalf

These disclosures are made for business operations and do not authorize the service provider to independently use our customer information for unrelated purposes except as permitted by its own legal relationship with the individual or applicable law.

Legal and Business Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law
• Respond to valid legal process
• Protect customers, participants, employees, our business, or others
• Investigate fraud or security incidents
• Enforce agreements or policies
• Protect legal rights
• Respond to emergencies
• Complete a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

Sale and Sharing of Personal Information

We do not sell personal information to unrelated third parties in exchange for money.

Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly and may treat certain advertising, analytics, or technology-provider disclosures as regulated activity even when no money is exchanged.

Where applicable law provides a right to opt out of such activity, we will honor eligible requests and provide applicable privacy controls.

Internal use and sharing among brands, events, teams, programs, and operations within the BHC Network is used to operate our organization and provide coordinated customer and participant experiences.

Cookies and Similar Technologies

Our websites and the technology services supporting them may use cookies, pixels, local storage, and similar technologies.

Some are necessary for functions such as shopping carts, account access, checkout, security, registration, and fraud prevention.

Others may help us remember preferences, understand website usage, measure marketing effectiveness, or provide more relevant content.

Available browser, device, Shopify, and other privacy controls may allow you to manage certain cookies and tracking technologies.

Disabling some technologies may affect site functionality.

Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information.

These may include rights to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain information
• A copy of certain information
• Information regarding certain disclosures
• Opt-out of certain uses of personal information
• Withdrawal of consent where processing depends on consent

To submit a privacy request, email:

orders@confluencerunning.com

Please identify the request as a Privacy Request.

We may need to verify your identity before fulfilling the request.

Certain information may need to be retained for transactions, taxation, fraud prevention, legal compliance, dispute resolution, or the establishment or defense of legal claims.

Marketing Preference Changes Across the BHC Network

If you no longer wish to receive marketing communications, you may use the unsubscribe or opt-out mechanism provided in the applicable communication.

Because different communication programs may use different systems or require separate consent under applicable law, opting out of one communication channel or program might not automatically opt you out of every separate communication program.

We will honor opt-out requests according to applicable law and the scope of the request.

You may also contact us at orders@confluencerunning.com if you need assistance updating communication preferences.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

This can include maintaining transaction, customer, participant, registration, loyalty, consent, tax, accounting, customer-service, fraud-prevention, and legal records.

Retention periods vary depending on the information and the reason it is maintained.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission, information system, or storage method can guarantee absolute security.

International Processing

Our technology and service providers may process or store personal information in countries other than the country where the information was originally collected.

Where required by applicable law, appropriate mechanisms are used for international transfers.

Children

Our general ecommerce services are not directed to children under 13 for independent purchases or marketing.

Some BHC events, races, athletic programs, or community activities may include minors.

When information about a minor is collected in connection with those activities, we may collect and use information as reasonably necessary to register the participant, administer the event or program, provide safety and operational communications, maintain results or records, and satisfy legal or organizational requirements.

Where parental or guardian authorization is legally required, we will seek that authorization as appropriate.

Event Results, Photography, and Public Participation Information

Some races, athletic events, teams, and public programs within the BHC Network may involve publication of information traditionally associated with participation in public sporting events.

Depending on the event and applicable registration terms, this may include participant names, age-group information, team affiliation, bib numbers, finish times, rankings, results, photographs, video, or similar event information.

Event-specific registration terms, waivers, photography notices, or participation agreements may provide additional information about these uses.

Third-Party Websites and Platforms

Our websites, communications, and events may link to third-party websites, registration platforms, payment systems, social-media services, maps, timing systems, or other independent services.

Those services have their own privacy practices and policies.

We encourage you to review their privacy policies when using them.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our organization, brands, events, technology, services, legal requirements, or business practices.

The “Last updated” date at the top identifies the current version.

Contact Us

Questions, requests, or privacy concerns may be sent to:

Binghamton Health Campaign, Inc.
130 Oakdale Road
Johnson City, NY 13790

Email: orders@confluencerunning.com
Phone: 607-217-4155