12 Must-Know Merchandising Secrets to Boost Your Running Specialty Store Sales

12 Must-Know Merchandising Secrets to Boost Your Running Specialty Store Sales

Looking to supercharge your running specialty store’s sales and customer experience? Discover 12 powerful merchandising secrets drawn from a Confluence Running company-wide training session moderated by Jason Gilbert. These insights—shared by over two dozen employees across five New York State locations—highlight practical steps for maintaining a clean, inviting store, as well as advanced strategies like interactive displays and seasonal updates.

In this blog post, you’ll learn how to optimize product presentation, keep customers engaged, and stay ahead of trends. From improving apparel and footwear displays to leveraging impulse items and tech-driven experiences, these tried-and-true tips will help you stand out in a competitive market and build a loyal community of runners. Dive in to unlock your store’s full potential!

January 16, 2025 — Matthew Gawors